So you are at a book signing. You are sitting at or standing by a table with your books on display and what’s this? Someone is looking over? What? She’s heading this way! She’s in front of the table! She asks, “What’s your book about?”

Now what? While you have put years into developing the book and you can go on for hours about the characters, the story, and the setting. Don’t. Just stay calm and give them your two sentence summary.

Two sentences? What? That does not even begin to describe the book! Yes, two sentences, quick and concise. This is also referred to as the “elevator pitch.” Continue reading →