What you need to do before you publish your book

Whether you are going the traditional publishing route or are self-publishing there are a number of things you need to do before the book makes it to market.

First, you need to create an awareness of your book. Let people know what it is, when it is coming out, and why they will be interested. Social media has become an excellent vehicle for getting the word out about your forthcoming book. Most of it is free except for the time you put into it. If you are a writer, you should be able to write something about it. Are you excited about the book? Let people know why it’s going to be the best thing they will read this year. Continue reading What you need to do before you publish your book

Using your book to drive customers to your website

A quote attributed to Herbie Hancock goes, “One thing I like about jazz is that it emphasized doing things differently from what other people were doing.”

A lot of what I see offered in website driven marketing involves revamping the website whether it be a new design, SEO, key words and so on. Not so much different today than what was recommended yesterday. What’s needed is something that is truly different, that piques the curiosity, that generates interest. Rather than depending on being at the top of search results, which is important, what if they came looking for you? Continue reading Using your book to drive customers to your website