Tag Archives: Marketing

Using your book to drive customers to your website

A quote attributed to Herbie Hancock goes, “One thing I like about jazz is that it emphasized doing things differently from what other people were doing.”

A lot of what I see offered in website driven marketing involves revamping the website whether it be a new design, SEO, key words and so on. Not so much different today than what was recommended yesterday. What’s needed is something that is truly different, that piques the curiosity, that generates interest. Rather than depending on being at the top of search results, which is important, what if they came looking for you? Continue reading

Have you tried postcards for promoting your book?

One really effective way we have managed to promote awareness of books is using a simple postcard. While it does not replace the need to use websites, blogs, and social media, it is a very cost-effective way to help promote the book.

As a small regional publisher and book production provider, we have tried a number of methods to engage the public when not in a computer driven social media setting. The two most common things used are bookmarks and business cards. But a while back we started experimenting with postcards and palm cards with great results. Continue reading