One really effective way we have managed to promote awareness of books is using a simple postcard. While it does not replace the need to use websites, blogs, and social media, it is a very cost-effective way to help promote the book.
As a small regional publisher and book production provider, we have tried a number of methods to engage the public when not in a computer driven social media setting. The two most common things used are bookmarks and business cards. But a while back we started experimenting with postcards and palm cards with great results. Continue reading